When Properly Utilized
Digital Marketing, when properly utilized, can greatly empower your business. However, if you want to use it to boost your brand, you must first recognize that there are challenges that must first be conquered if you wish to use Digital Marketing to its full potential.
Here are some of the challenges of Digital Marketing that you should know:
1. The always evolving customer-centric market.
There is an adage that says: “Customers is King”, and that statement cannot be more true than in the realm of Digital Marketing. Study by Salesforce indicates that only around 48% of customers trust companies, and 66% offered the opinion that although they expect to be catered specifically to their needs, the companies only treat them as a number. Adopting to a customer-centric approach is no easy task, and you need to properly study and have deep knowledge about your target market if you wish to succeed at it.
4. Multi-channel marketing effort.
Nowadays, customers access their information from a variety of channels, and as such an effective Digital Marketing must account for all of these. From search engines like Google to websites, or various social medias such as Instagram/TikTok and third party marketing platforms such as Online Travel Agents or online shops, a proper Digital Marketing effort must relay a consistent and approachable message across all these channels. Many customers used multiple channels to engage and even conduct a business transaction, and so this is a very important matter to consider!
These challenges are not something that can be solved and overcome easily by hasty, hap-hazard approach, but do not worry! You can always rely on Digital Marketing experts such as DART to properly circumnavigate these challenging waters, and to ensure your Digital Marketing effort is laser-focused in bettering and improving your business
